Women’s wear brand Oysho contacted Bolder via their brand team in Barcelona to create launch campaign assets for its biggest selling product - a double capsule collection of ‘Compressive’ sports wear pieces.
With enhanced technical details in the range’s new designs, Oysho called on the advanced visual capabilities of CGI and Bolder’s stylistic experience to explain the fabric characteristics, structural build and the product’s form refining ability.
Our production process for the project ran from initial concept design, storyboarding, set design, motion shoot with Trinity rig, stills photo shoot, 3D scanning and Direction - to 3D tracking, CGI design & modelling, textile simulations, fabric texturing, editing, retouching and grading.
DEVELOPMENT
CREDITS
Creative Director: David Farquharson
Shoot Director: Kenny McCracken
Producer: Sophia Lengui
Producer: Sophia Lengui
CGI: Callum Round, Arran Bish, Charlie Ellis
Sound Design: Tom Joyce - Sound Canvas
